Our Process: Experiencing Products Just Like You Do
To deliver honest and reliable product evaluations, our research teams do more than just study product specifications—they live the entire consumer experience. We purchase each product just like any regular customer would, allowing us to capture the true user experience from start to finish. By going through the same steps as consumers, we understand the complete journey, from packaging and unboxing to everyday use and product performance.
From Unboxing to Everyday Use: Real Experiences, Real Evaluations
This process allows us to evaluate critical aspects of the experience, such as shipping time, packaging quality, product usability, and customer service responsiveness. By taking part in every interaction, we ensure our assessments are based on real, firsthand experiences rather than relying solely on marketing claims or lab results. We uncover how the product performs in real life, how easy it is to use, and whether it truly delivers on its promises.
Your Confidence, Backed by Our Research
Our mission is to empower customers by sharing our thorough research, highlighting both the strengths and the drawbacks we find, so you can make decisions with confidence. Ultimately, we’re committed to ensuring the products we recommend are those that provide the best value and experience to consumers, every step of the way.
Key Considerations in Everyday Products
Many cosmetic products may contain ingredients that you should be aware of. Heavy metals like lead, arsenic, mercury, aluminum, zinc, chromium, and iron have been found in some personal care items, including moisturizers, foundation, sunscreen, and hair dyes—particularly those produced without strict quality controls. While reputable manufacturers adhere to safety limits, it’s wise to be cautious of products from unknown sources that may lack proper regulation.
Similarly, dietary supplements often contain ingredients that may not be ideal for everyone. For instance, sodium ascorbate, which is often derived from GMO corn exposed to pesticides, should be approached with caution, as should other GMO-derived ingredients like ascorbyl palmitate and cornstarch. Titanium dioxide, commonly used as a colorant, has raised concerns due to its potential health implications.
Multivitamins may also contain selenium, an essential nutrient. However, high levels of selenium have been linked to health issues such as elevated cholesterol, diabetes, and certain cancers, while a deficiency can also pose health risks. Maintaining an appropriate balance is key.
In addition, many products that claim to use "all-natural" ingredients can sometimes be misleading. While natural components can be beneficial, the label "all-natural" is not a guarantee of safety or effectiveness. Some claims might overstate the benefits, so it's important for consumers to do their own research and consult reliable sources.
Many cosmetic companies also offer "free trial" subscriptions, which may lead to excessive charges and rely on fine print to hide unfavorable terms. We thoroughly vet these negative option continuity models and exclude them from our evaluations to protect consumers from misleading practices.
We use all of this information to help you make a "verified choice" by ensuring that the products we recommend meet our stringent transparency and quality standards.
It’s essential to be mindful of the ingredients in supplements and cosmetics. Always review labels and research thoroughly before use to protect your health.